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Young Leader's Site Visit to the Museum of Modern Art
Recap from the visit to the construction site of the Museum of Modern Art in Warsaw.
In order to fulfill its massive potential, and meet the ever growing needs of both users and investors, along with best international and ESG standards, Polish public spaces will need a significant boost from new forms and availability of financing, more favorable legal environment and maintenance cost sharing, tighter private, public, and industry collaborations, as well as more involved, empowered local communities, and innovative, stakeholder-inclusive frameworks for conceptualizing, designing, and managing real estate and land use projects.
June 29th, 2023 saw yet another inspiring ULI Poland session and debate of international experts during the Places + Spaces meeting. This time the event, held in airy Kinogram spaces in Warsaw’ Norblin Factory, revolved around the topic of “The Rise of Public Spaces”. Gathered audience and invited high-profile designers, investors, and researchers debated the importance of synergies, potentials, impacts and limitations to their public space ideas and implementations.
“Why do humans need public spaces? We crave social interaction. We love recreation and leisure. We like cultural events. We enjoy watching and observing other people, having a sense of belonging. We appreciate escaping from an urban jungle for a little bit as well,” Soren Olsen, the chair of ULI Poland, kicked off the event with a welcome speech and introduction to the planned presentations and a panel discussion that were to follow.
Brining city back to vibrant, balanced life
Covid has certainly led to rethinking, changing or solidifying the ways in which city residents value relationships, nature and its proximity in daily lives and urban projects. That was also the case for the designers and developers of Milan’s CityLife multifunctional complex owned by Generali Real Estate, and designed by Daniel Libeskind, Zaha Hadid, and Arata Isozaki, among others. The extensive, landmark 366,000 sqm project, which is still being developed in the historic area of Fiera Milano, comprises residential, business, retail, services, green, and public spaces, while aiming to fully cater to the entrepreneurial, social, cultural, leisure, recreational, sports, and educational needs of the local communities.
It can serve as a great example and benchmark for a smart, working, sustainable public-private cooperation and management in the fast-changing world, and effectively an investment that pays off in the long term to everyone involved. According to Paolo Micucci, CEO of CityLife, the benefits delivered through the multi-purpose project, the maintenance costs of which hover at around EUR 2 mln per year, to users, the society and the environment are going to be “greater than costs.” A thought through maintenance cost participation scheme might help keep relatively self-sufficient green and public spaces too. The park that makes up a part of the CityLife development belongs to the municipality, but is managed by Smart CityLife, which is free to generate revenues from organizing social or sporting events there to cover the costs of maintenance.
A valuable, multi-channel meeting spot
Why and how are public projects profitable for private investors? What advantages do they bring? How do they evolve with time and growth of neighboring areas? How to create and manage the right identity of a public project? These are some of the questions addressed by Kinga Nowakowska of Capital Park in her case study showcasing the managerial approach of the Group in their two flagship properties: Warsaw’s Royal Wilanów and Fabryka Norblina.
“In Wilanów, we created a public space in the middle of nowhere. We quickly realized that our tenants (cafes, restaurants, stores) would die out if we wouldn’t animate the space. It ultimately became a distinctive, and completely new meeting point for local residents. We realized that the job was done well, when residential developers in our neighborhood started to mention our project in their marketing materials to attract clients.”
According to her, well-allocated maintenance costs – which should be seen rather as an investment overall – can translate into a 100% occupancy rate and even waiting lists for those interested in renting out such public spaces. In the Fabryka Norblina project, the company actively invests in initiatives, activities and partnerships that engage and help out not only visitors and local residents or communities, but also tenants. For that reason, it developed an app that serves all the stakeholder groups that explore and benefit from the space, with the aim of facilitating their experiences, as well as connecting them with one another.
Steady, step-by-step evolution
How to properly address the needs of all stakeholders in public projects? Paweł Jaworski of Experimental Urbanism and Ola Hantkiewicz-Lejman of Metropolia GZM shared their tremendous plans on the major urban concept transforming and reviving the Katowice university premises and the nearby Rawa river. Experienced in UX and thinking design, they evidenced how the simple experimental prototyping and social audits helped them effectively start turning the environmentally damaged, industrial and city areas into greener, pedestrian-friendly, inclusive and social space. Some of their planning works have already won a 2022 Mobility Action Award for the best sustainable mobility initiative in the EU.
“Prototyping helps to test ideas, and show full functionality, see what would work before an investment bears any significant costs,” Ola Hantkiewicz-Lejman emphasized.
Real changes to the tune of ESG
How to effectively introduce innovative solutions with sustainability in mind? How to best address the ESG goals and priorities of both the developer, investors, and local municipalities? The innate character of public spaces allows to blend the “E” and “S” factors together and highlight their importance and role in the process of sustainability reporting expected by regulators, legislators, investors, and clients themselves. Polish designers and local communities learn how to implement and benefit from ESG requirements in the new public space projects, as exemplified by a project presented by Dariusz Malinowski of Malinowski Design Urban & Landscape: the 10 ha, 1,750-apartment Sobola Biel housing estate investment in Suwałki for Rutkowski Development assumes the creation of a 2-ha park.
Everyone’s business and best interest
In a following panel discussion session, moderated by Piotr Sawicki of Pracownia SAWAWA, invited participants pondered upon the key challenges to a better investing, developing, and managing public spaces in Poland.
As mentioned by Artur Jerzy Filip of the Faculty of Architecture at the Warsaw University of Technology, social engagement and the lack of truly long-term planning for public spaces should not be oversighted. He used the example of the HA-LAS experimental and educational installation in Warsaw (designed by architects and partners of the Faculty of Architecture, Warsaw University of Technology), to stress how important the voices of locals are in introducing smarter, healthier and better public spaces solutions not only temporarily but for good. Such expectations will inevitably require less bureaucracy, more openness and maturity from the public administration.
And it might be the case that Polish market still lacks points of reference and precedence that could prove to the public administration representative that multi-stakeholder public space projects are both financially and non-financially valuable, worthy and trustworthy.
Kinga Nowakowska noticed that although the Polish public administration can be at times an esteemed partner to an investor, it can also be sometimes a source of confusion when issuing contradictory guidelines or being non-responsive. As observed first-hand by Paweł Jaworski, although it is a city’s task to aggregate and facilitate the collaboration of stakeholders in the public space projects, and yet it is still rarely seen in Polish projects. Despite all the growing pains of the Polish market, as Dariusz Malinowski pointed out at the end of the debate, we are now living probably in the best times to work on and innovate public space projects in Poland.
The next ULI Poland Places+Spaces series meeting is to take place right after the summer break. We will be addressing the hot topic of “AI – What does it mean to the real estate sector?” Register now!
Thank you to all ULI Poland Partners of the Places + Spaces series partners and guests!
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