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ULI Poland: City and Building Branding is More than a Logo
Effective ways to make a brand stand out were debated at the second PLACES + SPACES meeting on 17 April 2018 in Warsaw.
ULI Poland has partnered with the city of Warsaw on “Grow with Warsaw,” a series of workshop meetings addressed to real estate investors. The goal is to present Warsaw’s spatial policy and develop, through an open dialogue with the key players of the real estate industry, proposals of systemic solutions to serve as guidance for the study of conditions and directions of spatial development for the city of Warsaw, a document regulating the city’s spatial policy.
Grow with Warsaw is organised by the Architecture & Spatial Planning Department and the Economic Development Department of the city of Warsaw. ULI Poland is the project partner responsible for the preparation of the content, organisation of the workshop, and also for moderating of the discussions.
“Grow with Warsaw encompasses six meetings, each dealing with a different sector of the property market. So far, we have organised three workshops :
The workshops are not limited to presentations and exchanging ideas. After each meeting, a report is created and published on a dedicated website.
Reports from the workshops to download:
TOWARDS A RETAIL DEVELOPMENT STRATEGY (Polish version)
WARSAW-STYLE URBAN REVITALISATION (Polish version, English version)
STRATEGY FOR THE DEVELOPMENT OF MIXED-USE PROJECTS, INCLUDING CHANGING CHARACTER OF THE WORKPLACE (Polish version, English version)
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