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ULI Proptech Innovation Challenge 2025 - CEE Finals and announcement of the Winner
Izodom 2000 has been named the winner of the ULI PropTech Innovation Challenge 2025 (PIC) finals in Central and Eastern Europe.
ULI Poland’s latest Places + Spaces event, held June 26 at KinoGram in Warsaw’s Norblin Factory, focused on the future of urban transformation under the theme “Converting Cities.” With presentations from international and local experts, the event explored how cities across Europe are rethinking urban development to meet climate goals, demographic changes and social expectations.
Opening the discussion, Marcin Juszczyk, Chair of ULI Poland, welcomed the audience and set the stage for an evening of multi-disciplinary reflection. “We’re entering an era where cities must be designed not just for density, but for human experience and climate resilience,” he said.
Human-scale urbanism
The event began with a keynote presentation by Morten Kjer Jeppesen, Director of Masterplanning and Urban Design at Gehl Europe. In a visually rich and data-backed presentation, Jeppesen explained the “life-first” philosophy that underpins Gehl’s methodology.
“Urban transformation must start at eye level,” he argued, describing how Gehl’s teams—including architects, sociologists, psychologists and data scientists—study the behavior of people in public spaces before proposing any design. Their method blends big data with on-the-ground observation, aiming to create environments that promote walkability, shared resources, and active public life.
Drawing on global case studies—including Stockholm’s Meatpacking District, the Aarhus waterfront in Denmark, and the Lego-linked transformation of Billund—Jeppesen presented a model of climate-aligned urbanism. Rather than expanding outward in a sprawl, cities should invest in densification, infill development and adaptive reuse. “The cities we design today must reduce emissions not only through energy-efficient buildings but by changing the way we move and live,” he said.
Gehl’s projects emphasize not only aesthetic quality or urban density, but above all, the performance of public life. This approach translates into a focus on flexible and active ground floors, porous building edges, shared courtyards, micro-scale mobility networks, and spatial typologies that can evolve over time. “We need to design buildings that don’t just face the street, but participate in the life of the street,” said Jeppesen. The threshold between private and public space—the so-called “edge zone”—becomes a critical site of interaction, where cafés spill onto sidewalks, entrances invite rather than block, and greenery, seating, or shared facilities encourage lingering and informal contact.
People-first philosophy
Gehl’s methodology also places strong emphasis on “functional overlap”—for instance, mixing housing with co-working spaces, integrating schools with community gardens, or layering leisure and mobility infrastructure. In Aarhus, Denmark, Gehl helped turn a post-industrial harbor into a hybridized district where housing, pavilions, and a public swimming pool coexist at human scale, activating the waterfront throughout the day and seasons. Similarly, in Billund, home of LEGO, the firm co-created a “play line”—a continuous pedestrian and bike route linking schools, offices, homes and parks—giving children independent access to education and play while reducing car dependency.
Underlying these strategies is a commitment to measuring life before intervening in it. Using on-site observations, behavioral mapping, and proprietary digital tools, Gehl teams analyze how people move, interact, rest, or avoid certain areas. “We don’t start with the masterplan. We start with the people,” Jeppesen stressed. This people-first philosophy has shaped interventions in over 300 cities worldwide, from South America to Scandinavia.
“The goal is not less—it’s more: more equity, more access, more health, more meeting spaces,” Jeppesen concluded. “A climate-aligned city is not one of scarcity, but of shared abundance. And that abundance comes not from how much we build, but from how meaningfully we use what we already have.”
Katowice: from coal to code
The second presentation, titled “Katowice – From Coal to Code”, was delivered by Mariusz Jankowski, Head of the Investor Services Department at the City of Katowice. Speaking candidly, Jankowski described Katowice’s decades-long transition from a coal-dependent industrial city to a knowledge-based economy.
“Our transformation is rooted not just in physical infrastructure but in a shift of mindset,” he said. Highlighting a three-stage model—restoration, revitalization, and repositioning—he showcased key achievements such as the Silesia City Center retail-residential redevelopment and the cultural conversion of the former Katowice coal mine into the site of the NOSPR concert hall and the Silesian Museum.
Jankowski emphasized the role of international visibility in changing perceptions of the region. Major global events—including COP24 and the 11th UN World Urban Forum—helped position Katowice as a city of innovation and sustainability. A flagship of the city’s next phase is the Katowice Gaming and Technology Hub, a redevelopment of the former “Wieczorek” coal mine near the UNESCO-listed Nikiszowiec district. The vision is to combine heritage conservation with next-generation industries: gaming, IT, e-sports, and digital innovation. The project also aims to address the region’s demographic challenge by attracting young professionals and increasing the city’s talent pool.
“Ultimately, revitalization must serve people. We’re not just building tech parks—we’re trying to build a better future,” said Jankowski.
Legal enablers of urban regeneration
One of the most technical but pivotal contributions came from Paweł Białobok, counsel at DWF Poland, who focused on the legal infrastructure that underpins urban regeneration processes. His presentation made it clear that legal frameworks—often overlooked in urbanist debates—are not merely constraints, but powerful enablers when thoughtfully crafted and interpreted.
Białobok discussed how Polish spatial planning and investment law is currently undergoing fundamental reform, particularly in the context of the Zintegrowany Plan Inwestycyjny (ZPI), a new legal instrument introduced in 2023. “The ZPI gives local governments and investors a shared framework to coordinate complex developments, especially in brownfield areas,” he explained. This tool allows municipalities to consolidate planning, zoning, and public participation into a single negotiated package, streamlining otherwise fragmented processes.
He emphasized, however, that the legal toolbox still faces significant limitations. “Our law does not yet sufficiently support functional mixing or building conversions on a scale seen in Western Europe,” he said. “We still operate under planning paradigms that treat each use—residential, commercial, public—as separate silos, which limits urban adaptability.”
Białobok also pointed to legal uncertainties around ownership, heritage protection, and financing of regeneration efforts. “The key to unlocking urban transformation in Poland lies not only in visionary design or bold politics, but in stable, predictable, and participatory legal mechanisms,” he concluded.
Panel discussion: From concept to execution
Following the keynote presentations, a dynamic panel discussion brought together speakers from public, private, and design sectors. The conversation, moderated by Joanna Wojnarowska, partner at DWF Poland, covered the tensions between ambition and implementation, and highlighted the multifaceted nature of urban reinvention.
Morten Kjer Jeppesen reiterated that successful regeneration is not about architectural aesthetics, but behavioral outcomes. “We don’t design cities to look good—we design them so that people will want to spend time there, meet, and stay,” he said. Jeppesen also emphasized the importance of redefining urban value: “The market still often rewards isolation—private views, private access, private green—but we must build a model that rewards sharing, openness, and urban intimacy.”
Mariusz Jankowski, representing the City of Katowice, highlighted the institutional and psychological transformation that cities like his must undertake. “We had to change the mindset of an entire city—of institutions, officials, and citizens. It wasn’t just about building something new, it was about learning to think long-term, to take risks, and to trust that culture and innovation could drive growth,” he said. He underlined that regeneration is not a linear process. “Sometimes you go two steps forward and one back. But every project teaches us something—how to balance heritage with new functions, how to listen to residents, how to build governance structures that outlast political cycles.”
Waldemar Olbryk, CEO of Archicom, brought in the developer’s perspective. “We need legal and planning frameworks that acknowledge how buildings evolve over time. A space that serves one function today must be allowed to serve another tomorrow—without starting from scratch every time.” He noted that buildings are no longer static entities but fluid assets within a city’s metabolism. “Our challenge is to design for unpredictability,” he added.
Professor Piotr Lorens, the City Architect of Gdańsk, offered a strong institutional view on spatial governance. “One of our biggest obstacles is the gap between regulatory ambition and actual capacity at the local level. We have too many plans that are never implemented, and too few tools to guide incremental change,” he said. Lorens called for a more process-oriented planning culture: “We must stop pretending that the city is a fixed object. It’s a living organism, and planning should be about managing change, not freezing a moment in time.”
All panelists agreed on the critical need for new alliances. As Olbryk put it: “Regeneration is a team sport—it takes public vision, private capital, social energy, and legal support. And if one of those pillars fails, the whole structure weakens.”
A Transformational agenda
The evening concluded with a networking reception, reinforcing the collaborative spirit that underpins ULI’s Places + Spaces format. As Poland enters a decisive period of urban policy reform, demographic transition, and environmental reckoning, the Warsaw event made clear that “converting cities” is not just a technical or aesthetic challenge—it is a social contract.
From behavioral urbanism to legal innovation, from brownfield activation to public trust, the conversations in Fabryka Norblina underscored a shared belief: the cities of tomorrow must be designed not only for efficiency, but for meaning, resilience, and human connection.
A special thanks to our partners for their invaluable support. Your partnership makes these events possible and benefits us all.

ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
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ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025
ULI Poland Places+Spaces: Converting Cities – June 2025